Terms and Conditions

AdLighter is operated by Sefirot Srl, a company registered in Italy with its registered office at Via Vittorio Amedeo Cignaroli 8, 10152 Torino, Italy, VAT number IT11963260010, REA TO-1254392, PEC sefirotsrl@pec.it. You can reach us at info@sefirot.it.

These Terms and Conditions (the 'Terms') govern access to and use of AdLighter, the AI-powered advertising creative platform described below. By creating an account, subscribing to a plan, or otherwise using AdLighter, you (the 'customer') accept these Terms in full. If you are accepting on behalf of a company or other organisation, you confirm you have the authority to bind it.

Throughout these Terms, 'consumer' means an individual acting for purposes outside any trade, business, craft, or profession, as defined by the Codice del Consumo; 'business customer' means anyone else, including sole traders and professionals acting for business purposes. Where a clause applies to only one of the two, it says so explicitly.

AdLighter is a subscription service that uses artificial intelligence to help you research advertising angles, and generate ad copy, static creatives, and video ads for your own campaigns. It works through third-party AI providers, including Anthropic, OpenAI, Google, ElevenLabs, and fal.ai, which process the inputs you provide and return generated content.

Access is organised into workspaces: a customer can invite team members into a workspace, subject to the seat limits of the subscribed plan. Features, providers, and generation limits may be added, changed, or retired over time as the service evolves; a change to the substance of what a plan includes is a change these Terms treat under Changes below, not a silent one.

You must be at least 18 years old to create an account. When you register you agree to provide accurate and complete information and to keep it up to date, in particular the billing details described in Prices and invoicing below.

You are responsible for keeping your login credentials confidential and for all activity that happens under your account. Tell us immediately at info@sefirot.it if you suspect unauthorised access.

AdLighter is billed as a recurring subscription. Each plan carries a monthly allowance of credits, which is what most generation actions consume; a credit is a licence to use a corresponding amount of the service for the current billing cycle, not a stored-value instrument, a deposit, or a right to a specific sum of money.

There are two kinds of credit balance, and they behave differently:

• Plan credits, the monthly allowance included in your subscription, are reset to that allowance at the start of every billing cycle. Unused plan credits do not carry over: they expire at the end of the cycle in which they were granted.
• Bonus credits, granted separately (for example as a signup bonus or a promotion), are not touched by the renewal reset and do not expire on a cycle boundary.

A generation that completes successfully consumes the credits for that action even if you are not satisfied with the result: creative quality is not a technical failure. A generation that fails for a technical reason, such as an error from an AI provider, is generally not charged.

Prices are shown in euro at checkout and are subject to Italian VAT (IVA) unless a valid exemption applies: Italian customers and EU consumers pay VAT at the applicable rate; EU business customers with a VAT number valid on VIES pay net of VAT under the reverse charge mechanism; customers outside the EU pay net of VAT.

You are responsible for the accuracy of the billing details you provide (name, address, VAT number or Codice Fiscale, and Codice Destinatario where applicable), since they are used to issue your fiscal document. Depending on your details and preferences, we issue either a corrispettivo through FiscalHub or, if you have requested an invoice and are based in Italy or are an EU business customer with a VAT number valid on VIES, an electronic invoice (fattura elettronica) through Fatture in Cloud. If your billing details are wrong, tell us and we will correct them for future documents; a document already transmitted may need to be reissued rather than edited.

Plan prices may change; when they do, the notice period and your right to cancel described in Changes below apply.

Subscriptions renew automatically at the end of each billing cycle until cancelled. You can cancel at any time from your account settings or the billing portal; cancelling stops future renewals but does not end your current paid period early.

Cancellation takes effect at the end of the period you have already paid for. Your subscription, and any credits you have remaining, stay usable until then; access is only revoked once that period actually ends. No credit is given for a period, or part of a period, you choose not to use before it ends, beyond the money-back guarantee described in Withdrawal and refunds below.

Right of withdrawal. If you are a consumer, you ordinarily have 14 days from the conclusion of the contract to withdraw from it without giving a reason, under the Codice del Consumo. Because AdLighter is a digital service that begins performing as soon as your subscription is activated, and because you may want to start using it right away, we ask you to make an explicit choice at checkout: by ticking the box presented there, you expressly request that we begin performance immediately, and you acknowledge that once we do, you lose your right of withdrawal under article 59(o) of the Codice del Consumo. That acknowledgment is a condition of purchase: checkout cannot be completed without it, so if you are not willing to give up your right of withdrawal, do not subscribe. Giving up the statutory right does not take away the voluntary money-back guarantee described next, which remains available on its own terms.

Money-back guarantee. Separately from, and in addition to, your statutory rights, we offer a voluntary money-back guarantee: if you are within your first billing period, have spent fewer than 150 credits, and your account is not flagged for refund abuse, you can request a full refund of your first payment from your account settings. We cancel your subscription and delete your account, including its content, as part of processing the refund; this is a one-time concession, tracked so it cannot be claimed again from the same person or the same payment card. It does not apply outside these three conditions, for example after your first billing period has ended or once you have spent 150 credits or more.

When using AdLighter you agree not to:

• resell, sublicense, or otherwise provide access to the service to a third party as if it were your own product;
• access the service through automated or scripted means, including bots and scraping, other than through features we knowingly provide for that purpose;
• circumvent, or attempt to circumvent, credit limits, plan limits, or other metering built into the service;
• generate or upload content that is unlawful, infringing, defamatory, or sexually explicit;
• generate content that misrepresents a real, identifiable person, for example by depicting them saying or doing something they did not say or do.

Breach of this section, non-payment, or suspected fraud is grounds for immediate suspension of your account, as described in Suspension and termination below.

You are solely responsible for the content you upload to AdLighter, such as product descriptions, reference images, and scripts. You warrant that you hold, or have obtained, all rights necessary to upload that content and to have it processed by AdLighter and the AI providers it relies on.

You agree to indemnify and hold Sefirot harmless against any claim, loss, or expense, including reasonable legal fees, arising from a third party's claim that content you uploaded infringes their rights or is otherwise unlawful.

The ad copy, images, video, and audio AdLighter generates for you belong to you once generated. Sefirot claims no rights over your generated output beyond what is necessary to provide the service to you.

We do not warrant that generated output is unique: AI models can produce similar, or occasionally near-identical, results from similar prompts submitted by different customers, and we make no representation that your output has not been, or will not be, produced for someone else. You are solely responsible for reviewing a generated asset before you publish or otherwise use it, including for checking that it does not infringe a third party's trademark, copyright, or other rights.

AdLighter is provided as is and as available. We do not guarantee any particular level of service, uptime, or continuity, and scheduled or unscheduled maintenance may interrupt access without notice.

We do not control, and are not liable for, the AI providers AdLighter relies on, including Anthropic, OpenAI, Google, fal.ai, and ElevenLabs: an outage, a model change or deprecation, a price change, or the discontinuation of an API on their side can affect or interrupt the service, and is outside our control.

We make no promise about advertising performance, return on investment, or conversions from creatives generated through AdLighter, and we do not guarantee that a generated creative will be approved by Meta, Google, or any other advertising platform. Suspension of your advertising account on a third-party platform is not Sefirot's responsibility.

Neither party is liable for a failure to perform caused by events beyond its reasonable control (force majeure), which for AdLighter explicitly includes an outage or failure of a cloud infrastructure provider or an AI provider it relies on, in addition to events such as natural disaster, war, civil unrest, and failure of public communications networks.

If you are a consumer, our aggregate liability to you arising out of or in connection with these Terms is limited to the fees you paid in the 12 months preceding the event giving rise to the claim, and we are not liable for indirect damages or loss of profit. Nothing in these Terms limits liability that cannot be limited or excluded under mandatory law, including liability for death or personal injury caused by negligence, liability for fraud or wilful misconduct, and your remedies for a significant and prolonged lack of conformity of a digital service under Directive (EU) 2019/770 as implemented in the Codice del Consumo. A short service interruption, on its own, is not such a lack of conformity.

If you are a business customer, our aggregate liability to you arising out of or in connection with these Terms is limited to the fees you paid in the 3 months preceding the event giving rise to the claim, and we are not liable for indirect or consequential damages, loss of profit, loss of data, or business interruption, to the maximum extent permitted by law.

We may suspend or terminate your access, immediately and without prior notice in serious cases, if you breach Acceptable use above, if payment for your subscription fails and is not corrected within a reasonable time, or if we suspect fraud on your account.

You can terminate at any time by cancelling your subscription, as described in Renewal and cancellation above. Suspension or termination for breach does not entitle you to a refund of fees already paid or credits already granted, beyond the money-back guarantee described in Withdrawal and refunds, where it applies.

We may update these Terms, including the prices of our plans, from time to time. When we make a change that affects you, we give at least 30 days' notice by email or with a notice inside the app before it takes effect, and you can cancel your subscription any time before the change takes effect if you do not agree to it. Continuing to use AdLighter after a change takes effect means you accept the updated Terms.

These Terms are governed by Italian law.

If you are a business customer, any dispute arising out of or in connection with these Terms is subject to the exclusive jurisdiction of the Court of Turin, Italy.

If you are a consumer, the mandatory jurisdiction of the court of your place of residence or domicile in Italy applies, as a matter of law that this clause cannot and does not override.